Build competitive intelligence from customer voice
For when a competitor launches and your sales team needs same-day talking points grounded in what customers actually say.
The Challenge
Competitive intel is stale
Battle cards are updated quarterly. Competitors ship monthly. Your sales team is working with outdated information when they need it most.
Assumptions vs. customer voice
Marketing writes positioning based on feature comparison. But customers' actual reasons for choosing or leaving are often different from what you assume.
No real-time visibility
When a competitor is mentioned in a sales call or support ticket, that signal dies in the channel. Nobody aggregates it.
How teams use Enterpret today
Situation
A competitor launched AI-powered reporting. Sales needed talking points grounded in customer voice by end of day.
Action - asked Wisdom, Enterpret's AI assistant
What do customers say when they mention our competitor? Break down into: things they prefer about us, things they prefer about them, and undecided.
Impact
Within minutes, had differentiators and gaps from real Gong calls and G2 reviews. Sales had same-day talking points.
Situation
A product team wanted to understand why they were losing deals to a specific competitor.
Action - prompted Claude with Enterpret MCP connector
Use the Enterpret Wisdom connector to show feedback from lost deals where our competitor was mentioned. What themes come up as reasons for choosing them?
Impact
The top reason wasn't a feature gap — it was perceived ease of setup. The team invested in onboarding improvements, not feature parity.
Situation
A marketing team refreshing positioning wanted to use real customer language instead of internal assumptions about differentiation.
Action -
Action — Configured an Enterpret Competitive Monitor agent in Slack to track competitor mentions
Alert me in Slack whenever a customer mentions a competitor by name in any feedback channel. Include the context and sentiment.
Impact
Customers consistently described the product as 'deeper and more accurate' but competitors as 'simpler.' Marketing leaned into 'depth without complexity.'
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