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Gen AI for Feedback Analysis
How Apollo.io uses Voice of Customer to 9x Revenue Through Customer-Centric Growth
Apollo.io is a sales engagement platform used by millions of sellers at over 160,000 companies. In the last two years, Apollo has 9x’d its revenue and is currently valued at $1.6 billion.
To power its explosive growth, Apollo invests heavily in a Voice of Customer Program to identify and prioritize the right product investments.
To power its explosive growth, Apollo invests heavily in a Voice of Customer Program to identify and prioritize the right product investments.
In this story you'll learn how Apollo.io:
Runs a Voice of Customer program with the help of generative AI
Sets up Root Cause Elimination with VoC insights
Identifies the Pareto (20% of the highest impact issues) by mapping feedback to revenue
Prioritizes roadmap based on insights from VoC and Root Cause Elimination initiatives
Reduces support rate for top themes and issues by over 40% using VoC insights
Get advice from Apollo.io's CPO on how to build a Voice of Customer program
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