Michael Nguyen
Voice of Customer @ Figma
Use the Figma Slides Template to run your monthly VoC initiatives.
Voice of Customer
Get the Figma Slides Template

Figma's Voice of Customer Insights Report Template is designed to provide a comprehensive and actionable overview of the top customer opportunities.

Michael and his team use this template to collect, analyze, and present customer insights in a structured and visually appealing format, ensuring that customer voices are at the heart of decision-making processes.

Sections in the Figma's Voice of Customer Insights Report Template include:

  • Goal of VoC: Defines the primary objectives of the VoC program, emphasizing the importance of fostering a customer-centric culture.
  • Process Overview: Outlines the stages of the VoC process, from listening to feedback to responding to customers.
  • Top Ranked Themes: Presents the highest-ranked customer feedback themes, highlighting key issues and opportunities.
  • Report Data Sources: Details various data sources used, ensuring a holistic view of customer feedback.
  • Theme Deep-Dives: Provides in-depth analysis of top priority themes with supporting data and customer quotes.
  • Data: Offers key metrics related to customer feedback (powered by Enterpret!)

The team at Figma uses these insights to drive their OKRs and product workflows.

Learn how Michael at Figma spun up the Voice of Customer program.