Launching a new product or feature is exciting and challenging. Many teams spend a lot of time building "the thing" and "launching the thing". But, in the chaos it's easy to overlook a critical part of a successful launch: tracking success.

Customer feedback can serve as both the compass and a measure of your work's impact. Enterpret, is designed to harness the power of customer feedback, and when used properly plays a pivotal role in ensuring a successful product launch.

Your Product Launch Readiness Checklist

Here’s a comprehensive checklist to ensure you’re ready to capture and act on customer feedback:

Integration and Segmentation

• Feedback Sources: Ensure all relevant feedback sources (social media, support tickets, user surveys) are integrated. This can be done in Enterpret's Unified Feedack Repository.
• User Segmentation: Decide if you’re launching to all users or a subset. For subset launches, sync your feature flags or beta users with Enterpret.

Taxonomy and Filtering

• Taxonomy Updates: Update your taxonomy to capture meaningful trends, especially if launching a completely new product.
• Custom Filters: Set up custom filters for easy feedback segmentation by topic or user.

Dashboards and Subscriptions

• Launch Team Dashboards: Create dashboards to serve as a single source of truth for your team, enabling holistic analysis, post-launch insights sharing, and impact measurement.
• Insight Subscriptions: Enable subscriptions to push daily summaries to your team over Slack or Email during launch week, and weekly summaries post-launch.

Closing the Loop

• Feedback Loop Closure: Use Enterpret to identify and reach out to users who had issues your new product aims to solve, effectively closing the feedback loop.

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Use this checklist to ensure you're set up for tracking success for any product launch.

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