The Enterpret Product Launch Readiness Guide

Jack Divita
Customer Success Manager
March 28, 2024

Launching a new product or feature is exciting and challenging. Many teams spend a lot of time building "the thing" and "launching the thing". But, in the chaos it's easy to overlook a critical part of a successful launch: tracking success.

Customer feedback can serve as both the compass and a measure of your work's impact. Enterpret, is designed to harness the power of customer feedback, and when used properly plays a pivotal role in ensuring a successful product launch.

I'll share some practical steps and a checklist for how your product team can leverage Enterpret for a seamless and effective product launches.

The Importance of Customer Feedback Post-Launch

Before we dive into the tactical lets review why feedback is invaluable during a product launch:

  1. Identifying Bugs: Even the most rigorous testing can miss bugs that real-world usage uncovers. Immediate customer feedback post-launch helps catch these bugs early.
  2. Discovering Opportunities: Feedback can reveal quick wins and opportunities for follow-on features that delight users and enhance their experience.
  3. Demonstrating Impact: Using customer feedback effectively allows you to quantitatively and qualitatively prove the value your new product or feature brings to the table.

Your Product Launch Readiness Checklist

Here’s a comprehensive checklist to ensure you’re ready to capture and act on customer feedback:

Integration and Segmentation

  • Feedback Sources: Ensure all relevant feedback sources (social media, support tickets, user surveys) are integrated. This can be done in Enterpret's Unified Feedack Repository.
  • User Segmentation: Decide if you’re launching to all users or a subset. For subset launches, sync your feature flags or beta users with Enterpret.

Taxonomy and Filtering

  • Taxonomy Updates: Update your taxonomy to capture meaningful trends, especially if launching a completely new product.
  • Custom Filters: Set up custom filters for easy feedback segmentation by topic or user.

Dashboards and Subscriptions

  • Launch Team Dashboards: Create dashboards to serve as a single source of truth for your team, enabling holistic analysis, post-launch insights sharing, and impact measurement.
  • Insight Subscriptions: Enable subscriptions to push daily summaries to your team over Slack or Email during launch week, and weekly summaries post-launch.

Closing the Loop

  • Feedback Loop Closure: Use Enterpret to identify and reach out to users who had issues your new product aims to solve, effectively closing the feedback loop.

Get the Enterpret Product Launch Readiness Guide Checklist

How the best product teams use Enterpret for Product Launches

Feeld uses Enterpret to actively listen to community feedback during a product launch

The team experienced an increase in feedback from its Members, providing an opportunity to leverage Enterpret as a platform.

Critical to the triage process was Feeld’s ability to digest the reported issues through Enterpret in order to prioritize and solve for the most urgent fixes first.

The goal was to identify and address feedback points quickly and efficiently while maintaining the day-to-day operations of the app. Louise Sellars, Analyst, Customer insights shared,

“Enterpret was pivotal to capture both a wide and deep picture of what our Members’ experience was like. The speed with which Enterpret captured real-time insights from the volume of feedback made it indispensable for prioritization, especially with our smaller team.”

Read how Feeld uses Enterpret to actively listen to community feedback during a product launch.

Notion uses feedback loops to prioritize the most important feedback to address

Feedback reasons identified in Enterpret have helped drive more productive discussions with product and engineering at Notion. Misty Smith, Head of Product Ops shared, "Enterpret Reasons help make the problem more concrete in people’s brains.”

Consider the example where high user complaints about login issues were flagged. ‘Login problems’ was consistently a top category of feedback that wasn’t getting addressed. After weeks of focused product and process updates, the team could demonstrate the impact of their efforts through detailed feedback analysis, as illustrated in the chart above. The product ops team was able to say, “Look, this month we noticed there’s a specific type of login problem that is surfacing.”

This not only highlighted the problem’s resolution but also showcased the tangible benefits of the product updates.

Because the reason Enterpret provided was so specific, it sparked a really good discussion with the product team. Misty shared,

“I can draw a dotted line from those discussions to the fact that we now have a whole new engineering team dedicated to fixing login problems.”

Read how Notion is supercharging its product feedback loop using Enterpret

Enterpret can help track the success of product launches

The true success of a product launch should be measured by the cessation of the customer problem your product intended to solve. Using a tool like Enterpret to guide your product launch process, from readiness through to post-launch analysis, ensures not just a smooth launch but also a clear path to demonstrating value and enhancing user satisfaction. The end goal is not just to launch but to launch successfully—where your solutions meet and exceed user expectations.

Get in touch if you'd like to learn more about how Enterpret can help!

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Enterpret allowed us to listen to specific issues and come closer to our Members - prioritizing feedback which needed immediate attention, when it came to monitoring reception of new releases: Enterpret picked up insights for new updates and became the eyes of whether new systems and functionality were working well or not.
Louise Sellars
Analyst, Customer Insights
Enterpret is one of the most powerful tools in our toolkit. It's very Member-friendly. We've been able to share how other teams can modify and self-serve in Enterpret. It's bridged a gap to getting access to Member feedback, and I see all our teams finding ways to use Enterpret to answer Member-related questions.
Dina Mohammad-Laity
VP of Data
The big win-win is our VoC program enabled us to leverage our engineering resources to ship significantly awesome and valuable features while minimizing bug fixes and" keep the lights on" work. Magnifying and focusing on the 20% that causes the impact is like finding the needle in a haystack, especially when you have issues coming from all over the place
Abishek Viswanathan
CPO, Apollo.io
Since launching our Voice of Customer program six months ago, our team has dropped our human inquiry rate by over 40%, improved customer satisfaction, and enabled our team to allocate resources to building features that increase LTV and revenue.
Abishek Viswanathan
CPO, Apollo.io
Enterpret's Gong Integration is a game changer on so many levels. The automated labeling of feedback saves dozens of hours per week. This is essential in creating a customer feedback database for analytics.
Michael Bartimer
Revenue Operations Lead
Enterpret has made it so much easier to understand our customer feedback. Every month I put together a Voice of Customer report on feedback trends. Before Enterpret it would take me two weeks - with Enterpret I can get it done in 3 days.
Maya Bakir
Product Operations, Notion
The Enterpret platform is like the hero team of data analysts you always wanted - the ability to consolidate customer feedback from diverse touch points and identify both ongoing and emerging trends to ensure we focus on and build the right things has been amazing. We love the tools and support to help us train the results to our unique business and users and the Enterpret team is outstanding in every way.
Larisa Sheckler
COO, Samsung Food
Enterpret makes it easy to understand and prioritize the most important feedback themes. Having data organized in one place, make it easy to dig into the associated feedback to deeply understand the voice of customer so we can delight users, solve issues, and deliver on the most important requests.
Lauren Cunningham
Head of Support and Ops
With Enterpret powering Voice of Customer we're democratizing feedback and making it accessible for everyone across product, customer success, marketing, and leadership to provide evidence and add credibility to their strategies and roadmaps.
Michael Nguyen
Head of Research Ops and Insights, Figma
Boll & Branch takes pride in being a data driven company and Enterpret is helping us unlock an entirely new source of data. Enterpret quantifies our qualitative data while still keeping customer voice just a click away, adding valuable context and helping us get a more complete view of our customers.
Matheson Kuo
Senior Product Analyst, Boll & Branch
Enterpret has transformed our ability to use feedback to prioritize customers and drive product innovation. By using Enterpret to centralize our data, it saves us time, eliminates manual tagging, and boosts accuracy. We now gain near real-time insights, measure product success, and easily merge feedback categories. Enterpret's generative AI technology has streamlined our processes, improved decision-making, and elevated customer satisfaction
Nathan Yoon
Business Operations, Apollo.io
Enterpret helps us have a holistic view from our social media coverage, to our support tickets, to every single interaction that we're plugging into it. Beyond just keywords, we can actually understand: what are the broader sentiments? What are our users saying?
Emma Auscher
Global VP of Customer Experience, Notion
The advantage of Enterpret is that we’re not relying entirely on human categorization. Enterpret is like a second brain that is looking out for themes and trends that I might not be thinking about.”
Misty Smith
Head of Product Operations, Notion
As a PM, I want to prioritize work that benefits as many of our customers as possible. It can be too easy to prioritize based on the loudest customer or the flavor of the moment. Because Enterpret is able to compress information across all of our qualitative feedback sources, I can make decisions that are more likely to result in positive outcomes for the customer and our business.
Duncan Stewart
Product Manager
We use Enterpret for our VoC & Root Cause Elimination Program - Solving the issues of aggregating disparate sources of feedback (often tens of thousands per month) and distilling it into specific reasons, with trends, so we can see if our product fixes are reducing reasons.
Nathan Yoon
Business Operations, Apollo.io