Introducing Sales Intelligence: Understand every deal to win more
Picture the QBR. The CRO walks through last quarter, eight wins, six losses. Loss reasons in Salesforce: "no budget," "went with competitor," "went dark." The CPO asks, "Which product gaps are costing us deals?" Each rep says something different based on what’s top of mind. Nothing changes by next quarter.
We've watched this play out at almost every B2B company we work with. Win/loss analysis today is one of three things: a manual interview project that lands six weeks late, reports that can’t see the why behind patterns, or a CRM picklist that reflects interpretation, not customer truth.
That's the problem we built Sales Intelligence to solve.
How it works
Sales Intelligence automatically analyzes every closed deal across your CRM (Salesforce, Hubspot) and your call transcripts (Gong), and surfaces the real reasons you win and lose, with revenue impact.
Four capabilities, all powered by Enterpret's Adaptive Taxonomy, the engine purpose-built for structuring millions of feedback for leading companies:
Exploration. Browse every opportunity by team, quarter, use case, competitor, segment, ARR. See win/loss reasons, product gaps, most impactful value props, use case patterns, and competitor presence at a glance. Breakdowns your picklist-driven Salesforce reports were never built for.
Deep dives. A deeply researched full deal report for any opportunity. Win/loss reasons, competitors mentioned, use cases, product gaps, prospect language, every angle in one place. Every claim linked back to where it came from. See things the rep forgot (or never realized), and use it to improve.
Aggregate analysis. Revenue impact on the patterns that you actually need: like win/loss reasons, product gaps blocking deals, value props driving wins. QBR-ready. Board-ready.
Access in Slack, Claude, any AI tool. Anyone, or any agent, can now ask anything across your deals, and uplevel their responses with cited evidence.
- "Why are we losing to Competitor X this quarter?"
- "Which use cases convert in mid-market but stall in enterprise?"
- “What feature gaps are linked to the most losses?”
Get answers in real time with real data, in Slack, in Claude, or anywhere else via MCP.
Built for the whole GTM team
Most sales analytics tools are built only for sales managers. We built Sales Intelligence for all the teams who want to actually fix what's broken: not just sales leaders, but also product, product marketing, and RevOps.
Our view: a CPO doesn't care that 14 deals were lost. They care about the $400K of lost ARR that is mapped to a missing Slack integration that three competitors have. That's a roadmap conversation, not a CRM cleanup conversation.
By team:
- Product — Stop prioritizing your roadmap by gut or ticket volume. See exactly which gaps are blocking revenue, ranked by ARR.
- RevOps — Stop depending on reps to fill picklists accurately after close. Get attribution and detail on unstructured data like product gaps and competitive dynamics, directly from the source.
- Sales leadership — Get the real story behind losses. "No budget" rarely means no budget. Track competitor presence and value props with hard data, not anecdotes.
- Product Marketing — Build battlecards that auto-refresh from what reps are actually hearing. See which value props land in won deals to reinforce. See which fall flat and need sharpening.
Get started
If you're an Enterpret customer, reach out to your contact to learn more. If you're not, book a demo!
