TikTok

TikTok and Enterpret: Analyze TikTok comments alongside all your other feedback channels

TikTok comments are a goldmine of real, unfiltered customer voice—packed with reactions, questions, and ideas posted in the moment. With Enterpret’s TikTok Integration, you can analyze comments and threaded replies on your brand’s TikTok videos next to feedback from every other channel, so product, marketing, and support teams get a full picture of what customers are saying and why.

Why integrate TikTok with Enterpret?

TikTok is where launches go viral, communities form, and support conversations happen in public. Without structure, those comments stay buried in threads. Enterpret helps you:

• Ingest and analyze comments from your brand’s TikTok videos (organic and paid placements you control) , and also from user generated videos where your brand account is @mentioned,
• Monitor conversations in near‑real time to identify themes and sentiment
• Unify TikTok insights with reviews, surveys, support tickets, Reddit, X, and more
• See full context, including parent video details and threaded replies
• Work with aggregated, deduplicated data for deeper analysis across teams

Whether you’re debuting a feature, collaborating with creators, or tracking support issues, this integration ensures the voice of your TikTok audience shows up where decisions are made.

How the TikTok <> Enterpret Integration works

Connect your TikTok Business Account (via TikTok Business Center) to begin ingesting comments from your owned videos. Enterpret refreshes data on a regular cadence so your reports stay current—no exporting or copy‑pasting required.

Note: This integration focuses on public comments and replies on videos for TikTok Business Accounts you administer. Direct Messages are not included.

TikTok <> Enterpret Integration use cases you’ll love

Go beyond vanity metrics. Here are sample reports teams build in Enterpret:

• Launch Sentiment: How did people react to your latest release on TikTok?
• Creator Collab Impact: Measure real audience sentiment beyond views and likes for partner content.
• Hashtag & Sound Analysis: Track how key hashtags/sounds correlate with themes and sentiment.
• Campaign Performance: Understand shifts in sentiment across paid vs. organic pushes.
• Pre‑Purchase Questions: Surface top questions customers ask before they buy.
• Competitor Mentions: See how often competitors are referenced and in what context.
• Feature Requests & Ideas: Capture suggestions that show up repeatedly in comments.
• Support Issue Detection: Catch emerging issues early and route them to the right team.

What you’ll need to get started with the TikTok <> Enterpret Integration

Before you begin, make sure you have:

• A TikTok Business Account (personal accounts aren’t supported)
• Your Business Account connected to TikTok Business Center
• Admin access to the TikTok account within Business Center

Getting the TikTok <> Enterpret Integration set up

1. In Enterpret, go to Integrations
2. Click + New Integration
3. Search for TikTok and select Feedback Integration
4. Log into TikTok and grant Enterpret access through Business Center
5. Choose the TikTok account(s) to connect
6. Confirm permissions and finish setup

That’s it—you’ll start seeing TikTok comments inside Enterpret shortly.

What metadata is included in the TikTok <> Enterpret Integration?

To power flexible analysis, Enterpret captures rich metadata with each comment and thread, including:

• Comment timestamp
• TikTok video link
• Parent video details (caption, author, and basic media attributes)
• Unique identifiers for each comment and video
• Content type (e.g., COMMENT) and threading context (top‑level vs. reply)

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