Build competitive intelligence from customer voice
For when a competitor launches and your sales team needs same-day talking points grounded in what customers actually say.
Real Customer Workflows
Product Leader
Legal Tech
$100M–$200M ARR
Situation
A product team was losing deals to a specific competitor and needed to understand the real reasons, not internal assumptions.
Action - prompted Claude with Enterpret MCP connector
Show feedback from lost deals where our competitor was mentioned. What themes come up as reasons for choosing them?
Impact
The top reason wasn't a feature gap — it was perceived ease of setup. The team invested in onboarding improvements, not feature parity.
Product Marketing Manager
Compliance Software
$200M–$500M ARR
Situation
A marketing team refreshing positioning wanted to use real customer language instead of internal assumptions about differentiation.
Action — configured Competitive Monitor agent in Slack to track competitor mentions
Create a weekly sweep in Slack for all customer mentions of competitors by name in any feedback channel. Include the context and sentiment.
Impact
Customers consistently described the product as 'deeper and more accurate' but competitors as 'simpler.' Marketing leaned into 'depth without complexity.'
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Sales Leader
IT Management
$100M–$200M ARR
Situation
A competitor launched AI-powered reporting. Sales needed talking points grounded in customer voice by end of day.
Action - asked Enterpret AI
What do customers say when they mention our competitor? Break down into: things they prefer about us, things they prefer about them, and undecided.
Impact
Within minutes, had differentiators and gaps from real Gong calls and G2 reviews. Sales had same-day talking points.
