Product Launch Readiness Guide and Checklist
Launching a new product or feature is exciting and challenging. Many teams spend a lot of time building "the thing" and "launching the thing". But, in the chaos it's easy to overlook a critical part of a successful launch: tracking success.
Customer feedback can serve as both the compass and a measure of your work's impact. Enterpret, is designed to harness the power of customer feedback, and when used properly plays a pivotal role in ensuring a successful product launch.
Your Product Launch Readiness Checklist
Here’s a comprehensive checklist to ensure you’re ready to capture and act on customer feedback:
Integration and Segmentation
- Feedback Sources: Ensure all relevant feedback sources (social media, support tickets, user surveys) are integrated. This can be done in Enterpret's Unified Feedack Repository.
- User Segmentation: Decide if you’re launching to all users or a subset. For subset launches, sync your feature flags or beta users with Enterpret.
Taxonomy and Filtering
- Taxonomy Updates: Update your taxonomy to capture meaningful trends, especially if launching a completely new product.
- Custom Filters: Set up custom filters for easy feedback segmentation by topic or user.
Dashboards and Subscriptions
- Launch Team Dashboards: Create dashboards to serve as a single source of truth for your team, enabling holistic analysis, post-launch insights sharing, and impact measurement.
- Insight Subscriptions: Enable subscriptions to push daily summaries to your team over Slack or Email during launch week, and weekly summaries post-launch.
Closing the Loop
- Feedback Loop Closure: Use Enterpret to identify and reach out to users who had issues your new product aims to solve, effectively closing the feedback loop.
Use this checklist to ensure you're set up for tracking success for any product launch.
