The Enterpret Product Launch Readiness Guide
Launching a new product or feature is exciting and challenging. Many teams spend a lot of time building "the thing" and "launching the thing". But, in the chaos it's easy to overlook a critical part of a successful launch: tracking success.
Customer feedback can serve as both the compass and a measure of your work's impact. Enterpret, is designed to harness the power of customer feedback, and when used properly plays a pivotal role in ensuring a successful product launch.
I'll share some practical steps and a checklist for how your product team can leverage Enterpret for a seamless and effective product launches.
The Importance of Customer Feedback Post-Launch
Before we dive into the tactical lets review why feedback is invaluable during a product launch:
- Identifying Bugs: Even the most rigorous testing can miss bugs that real-world usage uncovers. Immediate customer feedback post-launch helps catch these bugs early.
- Discovering Opportunities: Feedback can reveal quick wins and opportunities for follow-on features that delight users and enhance their experience.
- Demonstrating Impact: Using customer feedback effectively allows you to quantitatively and qualitatively prove the value your new product or feature brings to the table.
Your Product Launch Readiness Checklist
Here’s a comprehensive checklist to ensure you’re ready to capture and act on customer feedback:
Integration and Segmentation
- Feedback Sources: Ensure all relevant feedback sources (social media, support tickets, user surveys) are integrated. This can be done in Enterpret's Unified Feedack Repository.
- User Segmentation: Decide if you’re launching to all users or a subset. For subset launches, sync your feature flags or beta users with Enterpret.
Taxonomy and Filtering
- Taxonomy Updates: Update your taxonomy to capture meaningful trends, especially if launching a completely new product.
- Custom Filters: Set up custom filters for easy feedback segmentation by topic or user.
Dashboards and Subscriptions
- Launch Team Dashboards: Create dashboards to serve as a single source of truth for your team, enabling holistic analysis, post-launch insights sharing, and impact measurement.
- Insight Subscriptions: Enable subscriptions to push daily summaries to your team over Slack or Email during launch week, and weekly summaries post-launch.
Closing the Loop
- Feedback Loop Closure: Use Enterpret to identify and reach out to users who had issues your new product aims to solve, effectively closing the feedback loop.
Get the Enterpret Product Launch Readiness Guide Checklist
How the best product teams use Enterpret for Product Launches
Feeld uses Enterpret to actively listen to community feedback during a product launch
The team experienced an increase in feedback from its Members, providing an opportunity to leverage Enterpret as a platform.
Critical to the triage process was Feeld’s ability to digest the reported issues through Enterpret in order to prioritize and solve for the most urgent fixes first.
The goal was to identify and address feedback points quickly and efficiently while maintaining the day-to-day operations of the app. Louise Sellars, Analyst, Customer insights shared,
“Enterpret was pivotal to capture both a wide and deep picture of what our Members’ experience was like. The speed with which Enterpret captured real-time insights from the volume of feedback made it indispensable for prioritization, especially with our smaller team.”
Read how Feeld uses Enterpret to actively listen to community feedback during a product launch.
Notion uses feedback loops to prioritize the most important feedback to address
Feedback reasons identified in Enterpret have helped drive more productive discussions with product and engineering at Notion. Misty Smith, Head of Product Ops shared, "Enterpret Reasons help make the problem more concrete in people’s brains.”
Consider the example where high user complaints about login issues were flagged. ‘Login problems’ was consistently a top category of feedback that wasn’t getting addressed. After weeks of focused product and process updates, the team could demonstrate the impact of their efforts through detailed feedback analysis, as illustrated in the chart above. The product ops team was able to say, “Look, this month we noticed there’s a specific type of login problem that is surfacing.”
This not only highlighted the problem’s resolution but also showcased the tangible benefits of the product updates.
Because the reason Enterpret provided was so specific, it sparked a really good discussion with the product team. Misty shared,
“I can draw a dotted line from those discussions to the fact that we now have a whole new engineering team dedicated to fixing login problems.”
Read how Notion is supercharging its product feedback loop using Enterpret
Enterpret can help track the success of product launches
The true success of a product launch should be measured by the cessation of the customer problem your product intended to solve. Using a tool like Enterpret to guide your product launch process, from readiness through to post-launch analysis, ensures not just a smooth launch but also a clear path to demonstrating value and enhancing user satisfaction. The end goal is not just to launch but to launch successfully—where your solutions meet and exceed user expectations.
Get in touch if you'd like to learn more about how Enterpret can help!
